BOLO TRENDS
WEEKLY NEWSLETTER · ISSUE 009 · THURSDAY, AUGUST 20 2026
TL;DR
The first Monthly BOLO Keyword List is ready. 25 keywords across denim, bags, boots, men's shirts and outerwear, each one dated, ranked and marked with where the demand is going. Two of those five categories exist because you asked for them by name.
SPECIAL EDITION · SUBSCRIBERS ONLY
August Top 25 BOLO Keywords Guide
You asked for boots and men's shirts. Here they are, with the numbers.
Last week we sent the Fall Keyword & Timing Guide and asked one question: what category do you want next. Boots and men's shirts came back the most. Both are in this one, and this is now a monthly thing.
The Monthly BOLO Keyword List is a different animal from the fall guide. That one went deep on a single cluster. This one covers five categories at once: denim, bags and accessories, boots, men's shirts, and outerwear. Five keywords each. Every number is Google search volume, and every keyword carries a signal so you know whether demand is climbing, holding or coming off a high.
A few things we did on purpose. No designer bags. Louis Vuitton pulls 673,000 searches a month and none of us are finding one in the bins, so the bag page is built on tote, crossbody and shoulder bag, plus the Coach terms you actually turn up. Nothing is rounded up to sound bigger. And where a term is moving fast but has not proven itself over three months yet, we say that out loud instead of calling it a trend.
A Guide You Can Use
Page 8 is a single sheet with all 25 keywords ranked by volume. Print it or screenshot it and keep it on your phone. That is the page built for standing in front of a rack, not for reading on the couch.
Free. 9 pages. Data through July 2026.
YOUR TURN · ONE TAP
Pick next month's categories.
Boots and men's shirts are in this issue because readers asked for them. Same deal every month, except now it is one tap instead of an email. Two slots are open for September.
Which category should next month's Keyword List cover?
READER WINS · THE CALLS KEEP CONVERTING
One word. One day. Another sale.
I got a TikTok DM this week about a pair of denim shorts that were not moving. I told him what I've been telling you since May: the buyers are not typing denim shorts. They are typing jorts. He changed the title. It sold the next day.
Here is why that one is worth your attention. Jorts is now my most-proven call. Six separate resellers have reported wins on it, ten items total, and the reports have not stopped since the first one on May 12. Fourteen weeks of the same single-word swap converting for different people in different closets on different platforms.
That is the difference between a trend and a keyword. A trend gives you one good month. A keyword that matches how buyers actually search keeps paying every time someone new tries it.
THE MOVE
If you have cut-off or vintage denim shorts sitting unsold, open the listing and put jorts in the title tonight. Longer inseam, wider leg, cuffed hem. That is the item buyers picture when they type it.
52 wins logged from 38 resellers so far. If one of my calls moved something for you, hit reply or drop it in the comments on TikTok. Every win I have logged started with somebody telling me.
Download the list, work the boots and outerwear pages first, and buy your fall coats this month while they are still summer-priced.
And now you know.
BOLO TRENDS · @BOLOTRENDS
Know a reseller sourcing blind? Forward this and tell them to grab the list.
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