BOLO TRENDS
Weekly Newsletter · Issue 019 · Thursday, October 29 2026
THE LEAD · SOURCE NOW
Naadam cashmere is up by 50% in the last year.
Last week's sweater video told you to check the fiber tags for anything that says cashmere. Google search data shows naadam cashmere at 8,100 searches this September, up from 5,400 a year earlier.
October 2025: 9,900 · November 2025: 18,100 · December 2025: 18,100
Last year it climbed into November and held its high through December, then
came back to 8,100 in January. The window is November and December, and it opens now. One honest note: this is a small search next to the big sweater words, so treat it as a brand to pull on sight, not a whole sourcing trip.
THE MOVE
Pull Naadam now and have it listed before November ends. Check the neck label for Naadam and the fiber tag for 100% cashmere. Crewnecks, cardigans and hoodies all count. Always include “cashmere” in the title!
TITLE: Naadam + Cashmere + [CREWNECK or CARDIGAN] + [SIZE] + [COLOR]
Credit: The Mom Edit, “Naadam Cashmere Try-On & Review” 2024
Your November sourcing list is free. The 25 keywords you voted for, in The BOLO List, Vol. 3.
IN CASE YOU MISSED IT · THE SWEATER VIDEO
How to resell sweaters. The short version.
Last week's video was about reading a sweater before it goes in your cart. Here are the moves:
Start with argyle. Google search data shows argyle sweater hit 27,100 searches this September, up from 14,800 a year earlier, and it reached 40,500 last December.
BOLO for the bear. Polo bear sweater hit 49,500 searches last November. The bear is knitted into the sweater, not printed on and not a patch, with a Polo Ralph Lauren label at the neck. Don’t fall for fakes.
The other brands that carried last November. L.L.Bean sweater hit 22,200, Aritzia sweater 22,200, Banana Republic sweater 14,800 and Madewell sweater 12,100.
The easy button. Cardigan pulled 246,000 searches this September. Cardigan sweater pulled 60,500. Same item.
Keep it simple and just it cardigan.
BOLO Watchlist · Subscribers Only
BOLO 01 · Sleepwear
Matching family pajamas peak in November, not December.
Google search data shows matching family pajamas went from 60,500 searches last October to 201,000 in November, and held there in December. The family photo goes on the calendar before the holiday, so the search lands early. This September came in at 22,200.
The move. Source sets now and list by early December. Bundle the sizes you find into one family listing when the print matches. You’re competiing with Amazon-level convenience here."Matching family pajamas" goes in the title, then the print and the sizes.
BOLO 02 · Socks
Christmas socks hit their high in November and hold it through December.
Searches for Christmas socks went from 110,000 last October to 368,000 in November, the same again in December, then 22,200 in January. This September came in at 40,500, the same as last September.
The move. List new-with-tags packs and gift sets by early November. Check the hang tag is still on and the pack is sealed. "Christmas socks" goes in the title, then the brand and the count.
BOLO 03 · Occasions
The family photo outfit search peaks in November, then drops.
Google search data shows Christmas family photo outfit went from 12,100 searches last October to 27,100 in November, then 8,100 in December. The photos get taken in November. The listings need to be up before December.
The move. Add "Christmas family photo outfit" to the end of the title on coordinated plaid, velvet and knit pieces now. The item stays first in your title. Take the phrase back out in December.
BOLO 04 · Accessories
Fringe moved from the bag to the scarf.
A follow-up to Issue 016, where fringe bags had just hit a four-year high. The scarf is moving faster. Google search data shows fringe scarf at 12,100 in September, up from 1,900 a year ago, and it has climbed every month since June: 4,400, 5,400, 8,100, 12,100. Last winter it peaked at 5,400. Fringe bag kept climbing too, to 18,100.
The move. List what you have and pull more on sight. Wool, cashmere blend and blanket scarves with a long knotted fringe. "Fringe scarf" goes in the title, then the fiber.
Credit: Baroque Purls
The Receipts
Zero views. Then a new title.
Eileen, by DM, on a pair of Adidas kids running shoes: “I updated this listing per your recommendation because it had 0 views. ... Today it has 16 views”. Views come before sales, and a title nobody searches gets neither.
We said ponchos peak in November. September already got there.
In Issue 010 we led with ponchos: last year they climbed to 246,000 in November, and we said the window opens in September. Google search data shows September came in at 246,000, already level with last November's peak.
Scored: CONFIRMED. If you sourced ponchos, list them now rather than waiting for November.
The Stetson cowboy hat did not hold.
In Issue 016 we said we were watching Stetson cowboy hat closely after it slipped from 135,000 in July to 60,500 in August. September came in at 18,100. Last September was 135,000.
Scored: FADED. Sell off the Stetsons you have and hold off on new western sourcing.
Got a sale from a BOLO Trends tip? Reply to this email. Your win might be next week's Receipt.
TL;DR: Pull Naadam cashmere on sight and list by early December. Source matching family pajamas and Christmas socks now, add the family photo phrase to coordinated pieces, and list fringe scarves you already have. Ponchos are already at peak, so list them. Western hats are a fading trend.
And now you know.
BOLO Trends · @bolotrends
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BOLO Trends shares general information about resale search demand for educational purposes. It is not financial, investment, or business advice. Search data shows what buyers are looking for. It does not guarantee that any item will sell, or sell at a profit. Past trends and reseller results don't predict future results. Every sourcing, pricing, and listing decision is yours, and so is the risk.