newsletter

Naadam cashmere is up 50%, learn this brand

Check care and material labels first, plus four holiday watchlist picks and the receipts on ponchos

November Top 25 BOLOs Keyword Guide

Your November sourcing list: the five categories you picked, 25 keywords, one deep dive, and the vote for Vol. 4.

Puffer jackets get 11x the searches of puffer coats. Fix your titles

October is the jump. Plus Aritzia demand, quarter zips, shearling coats, and more

Demand for holiday party dresses went 69x. Twice.

Plus fringe bags, women's Salomons, nude heels and Fair Isle

Ugly Christmas Sweaters Demand is HUGE. Seriously.

The reselling window opens this month.

Vintage Polo Ralph Lauren jumped 4x in one month.

Issue 014. Vintage Ralph Lauren plus the skirt that caught up to maxi's demand and the men's dress shirt BOLO.

September Top 25 BOLO Keywords Guide

Thirty keywords, six categories. You picked Vintage and Y2K.

Five loafer sales in a week. The ramp up is just getting started!

Ponchos peak in November. The ramp starts now.

Plus a correction on the western retitle strategy from July.

Back to School Sourcing + Brand BOLOs You Need

Issue 004 · Thursday, July 23 2026